Meta is no stranger to pushing boundaries. From the metaverse to AI, the tech giant has made some bold moves—but this latest partnership takes smart wearables to a whole new level. In a major announcement on June 17, 2025, Meta revealed it’s teaming up with two iconic names in eyewear: Oakley and Prada.
Yes, you read that right. The worlds of high-tech and high fashion are officially colliding.
🕶️ Oakley x Meta: Built for Action
Set to launch on June 20, the Oakley x Meta smart glasses are designed for the movers and shakers—literally. Built on Oakley’s ultra-durable Sphaera sports frame, these glasses are meant for runners, cyclists, athletes, and anyone who wants to record life on the go without strapping on a GoPro.
Key Features:
Hands-free camera placed dead-center for optimal POV capture
Water- and sweat-resistant design, perfect for workouts
Integrated AI features like voice commands ("Hey Meta"), music, calls, and photo/video capture
Price expected around $360 USD
In a world where we’re already tracking our steps and logging our heart rates, these glasses bring intelligent tech to our actual line of sight.
🕶️ Prada x Meta: Where Luxury Meets AI
Not to be outdone, Meta is also collaborating with Prada to create a line of fashion-forward smart glasses. This marks Meta’s first partnership outside the Luxottica family (Ray-Ban and Oakley are both under Luxottica), and it’s clear they’re going big.
What to Expect:
Sleek, premium design with bold temple arms (perfect for housing tech)
AI-powered features similar to Oakley and Ray-Ban models
Release date is still under wraps, but anticipation is high
Imagine AI features baked into the elegance of Italian design. Fashion and function? That’s the future we’ve been promised.
🔄 From Trendy to Essential
Meta’s smart glasses have already proven themselves. Their Ray-Ban Meta models have sold over 2 million units since 2023, with glowing reviews for their voice control, livestreaming features, and style.
Now, with Oakley and Prada in the mix, Meta isn’t just making gadgets—they’re making statements.
These collaborations show a clear strategy: diversify the smart eyewear lineup to reach different lifestyles and aesthetics:
Model Focus Style
Ray-Ban Meta Everyday AI eyewear Classic cool
Oakley Meta Sports & outdoor action Rugged & functional
Prada Meta Fashion-first tech Luxury meets smart
🎯 Why This Matters
Smart glasses aren’t just about tech anymore. They’re about identity. Meta knows that if wearables are going to take off, they need to be as expressive as a pair of sneakers or a phone case.
This shift from “geeky gadget” to “style essential” is a game-changer—and Meta’s clearly playing for the long haul.
June 20: Oakley x Meta smart glasses officially launch. Expect specs, preorder links, and reviews to flood the internet.
Later this year: Keep your eyes peeled for Prada’s unveiling—and possibly new Ray-Ban updates with even more AR features.
Smart glasses are no longer science fiction. They’re stylish, practical, and powered by some of the best tech minds in the world. Whether you’re running a marathon or walking into a fashion show, Meta might have the perfect pair for you.
Stay tuned, because the future of eyewear is getting a whole lot smarter—and cooler.
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